these criteria in some detail in order to establish objective definitions - and even quasi-mathematical formulae - for testing whether a text or a pre..

interest to potential buyers. The new campaign sharply focussed on the key benefits; virtually all other information was moved to the background or el..

certainly commit serious errors. What are the two types? And how do they differ?Creative WritingTexts such as short stories, novels, poems,

warns: If everything is important,

certainly commit serious errors. What are the two types? And how do they differ?Creative WritingTexts such as short stories, novels,

Play with language to generate pleasure. In other words,

additional copies to give to friends,

around in a circle. The text is clear because it is easy to understand . . . because it is simple . . . because it is clear."Clear", "easy to understa..

these criteria in some detail in order to establish objective definitions - and even quasi-mathematical formulae - for testing whether a text or a pre..

of how mathematics applies to good writing, and by extension to good speaking. When someone reads an expository text or listens to an expository speec..

things.Emphasise what is of key importance.De-emphasise what is of secondary importance.Eliminate what is of no importance.In short: CL = EDELike all ..

warns: If everything is important,